Meet the team

The people behind VIECLAT

Anil

Founder & Owner

Hi, I'm Anil. I started VIECLAT because I believe gold jewelry shouldn't cost a fortune.

I think everyone deserves pieces that last, and that still hold their value years later, unlike other metals that end up as scrap.

Where I come from, gold is the most loved kind of jewelry. People wear it because it looks good, and because they know it is worth something long after they bought it.

Daron

Production Manager

I'm Daron, part of Anil's team. I work behind the scenes, making sure every piece is flawless from production to the final finish. I know you'll wear these pieces for a lifetime, so I give every detail my full attention. When your piece arrives, I hope you can feel the care that went into it.

Questions about a piece? Say hi, we'd love to hear from you.

We Built VIECLAT Because Fine Jewelry Deserved Better

Not better in the sense of more expensive. Better in the sense of more honest, more accessible, and more made for the way women actually live.

VIECLAT started with a simple frustration: why did beautiful, solid gold jewelry have to be either wildly overpriced or suspiciously cheap? Why was fine jewelry treated like something you locked in a box instead of something you wore every day?

We believed there was a different way.

Solid Gold, Not a Compromise

From day one, we made one decision we’ve never wavered on: everything we make is solid gold. 10K, 14K, or 18K — never plated, never filled, never a shortcut.

Gold plating wears off. Solid gold doesn’t. It ages with you, holds its value, and looks just as beautiful on the day you pass it down as the day you first wore it. That’s the only kind of jewelry worth making.

Designed for Real Life

VIECLAT pieces aren’t made for a drawer. They’re made for the coffee you grab before work, the hands you wave at a friend across the street, the moments that don’t announce themselves.

Every ring, every bangle starts with the same question: would someone actually want to wear this every day? If the answer isn’t an immediate yes, we start over.

That’s why our pieces are sculptural but wearable. Bold but stackable. Designed to work alone or layered with everything else you love.

Direct to You

We sell directly to you — no retail markups, no middlemen, no inflated prices dressed up as prestige. What you pay reflects what the piece actually costs to make beautifully.

That’s how we can offer solid 14K gold rings starting under $400 CAD, with free shipping across Canada and the US on every order.

A Community, Not Just a Brand

VIECLAT is built by people who wear their own jewelry. We listen closely to the women who wear our pieces — what fits well, what layers beautifully, what they reach for every single morning.

Every new design starts there.

We’re just getting started. Thank you for being part of it.

— The VIECLAT Team